Phase 2: Marketing Skills
2. Drafting Copy: Part 1
Titles and Headlines
2. Drafting Copy: Part 1
Titles and Headlines
Summary:
• Drafting effective copy can take many hours, just as it can take us many hours to perfect a piece or passage.
• Copy must always be tested and reevaluated as to its effectiveness
• There are three main categories of copy you will focus on
1) Name or Title of your product/service
2) Headline
3) Body
• For Titles, try to encapsulate the greatest advantage/outcome your product/service has for the client.
• For Headlines, break down the benefits/advantages of your product/service into one catchy sentence.
• Drafting effective copy can take many hours, just as it can take us many hours to perfect a piece or passage.
• Copy must always be tested and reevaluated as to its effectiveness
• There are three main categories of copy you will focus on
1) Name or Title of your product/service
2) Headline
3) Body
• For Titles, try to encapsulate the greatest advantage/outcome your product/service has for the client.
• For Headlines, break down the benefits/advantages of your product/service into one catchy sentence.
Action Points:
• Draft names/titles and headlines for your product or service. Think carefully about every word! Share your drafts with other CGU members for feedback.
• Draft names/titles and headlines for your product or service. Think carefully about every word! Share your drafts with other CGU members for feedback.
Booklet
| 2._drafting_copy__titles_and_headlines.pdf |
