Phase 2: Marketing Skills
1. Effective Copy
1. Effective Copy
Summary:
• Any language used to promote your products/services is copy
• There are some general guidelines for what constitutes effective copy
- the language centers around the potential client/purchaser
- the language is conversational and easily relatable to the potential client/purchaser
- your copy clearly and powerfully outlines the benefits your product/service has
• Effective copy is influential at every level of communication between you and your audience
- any video/audio content
- any written content
• Each point is a variable that can be tweaked, tested and optimized
• Any language used to promote your products/services is copy
• There are some general guidelines for what constitutes effective copy
- the language centers around the potential client/purchaser
- the language is conversational and easily relatable to the potential client/purchaser
- your copy clearly and powerfully outlines the benefits your product/service has
• Effective copy is influential at every level of communication between you and your audience
- any video/audio content
- any written content
• Each point is a variable that can be tweaked, tested and optimized
Action Points:
• Take a look at this sales page I created. What are your thoughts about the copy?What is effective? What isn’t effective? Why?
https://www.danielnistico.net/fundamental-harmony.html
• Read the book ‘The Ultimate Guide to Email Copywriting’. Focus on what’s most applicable and interesting to you. Take notes and share your notes/thoughts.
• Take a look at this sales page I created. What are your thoughts about the copy?What is effective? What isn’t effective? Why?
https://www.danielnistico.net/fundamental-harmony.html
• Read the book ‘The Ultimate Guide to Email Copywriting’. Focus on what’s most applicable and interesting to you. Take notes and share your notes/thoughts.
Booklet
| 1._effective_copy.pdf |
| ramits_guide_to_copy.pdf |
